MAVEN - Ecommerce Mobile App Design
Project Overview
Maven is an ecommerce mobile app specializing in authentic sneaker brands, offering a convenient platform for sneaker enthusiasts to shop from home.
Year
2024
Role
UX/UI Designer
Duration
8 weeks
Stack
Challenge
Maven doesn't have an online sales channel, making it difficult to reach customers who live far away. Additionally, the store struggles with effectively managing its inventory.
Goal
The goal is to create an ecommerce app that allows Maven to reach more customers, especially those who are far away, and to manage inventory better, ensuring a smooth and easy shopping experience.
Design Process
Discover
Define
Ideate
UI Design
Persona
Linh Tran
Age
25
Education
Bachelor of Business
Status
Single
Occupation
Banker
Location
Viet Nam
Tech literate
High
Personality
Introvert
Thinker
Spender
Tech-savy
Bio
Linh Tran is a 25-year-old banker often busy with her work, finding it challenging to allocate time for shopping. Therefore, she embraces online shopping as a convenient way to purchase sneakers and stay abreast of fashion trends effortlessly.
Goal
•
She wants an app that allows her to purchase authentic sneakers from famous brands without needing to visit physical stores.
•
Linh values a smooth shopping experience with secure transactions and reliable customer support.
Frustrations
•
Difficulty finding specific sneaker models or sizes locally, leading to reliance on online shopping.
•
Concerns about authenticity and quality when purchasing sneakers from various online platforms.
Time is precious. Online shopping allows me to stay stylish while fitting into my hectic schedule.
Empathy Map
Says
•
"I want sneakers that match my style and are comfortable."
•
"I don't want to waste time scrolling."
•
"Online shopping is easy."
•
"Shopping online should be convenient."
Thinks
•
Wants a quick and easy shopping process.
•
Needs to stay updated on sneaker trends without spending too much time.
•
Feels confident after reading positive reviews.
•
Feels overwhelmed by too many choices.
Does
•
Works full-time, limiting time for physical shopping.
•
Views details, images, ratings, and reviews.
•
Uses filters to browse products on the app.
•
Saves favorite items or adds them to the wishlist for later purchase.
Feels
•
Excited about finding the perfect sneakers.
•
Frustrated by irrelevant search results or ineffective filters.
•
Satisfied with good deals.
•
Relieved with quick delivery and good service.
User Journey
Problem Statement
Linh Tran is a busy banker who needs an efficient app to buy sneakers because she lacks time for physical shopping.
Hypothesis Statement
If Linh Tran uses the Maven app to shop for sneakers, then she can quickly filter and find products that match her style and size, saving her time from scrolling through irrelevant options.
